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Resume

Professional Summary

I am a young professional with 4 years of proven fruitful experience in marketing and brand development. I have developed specialized skills in social media and community management to boast exceptional social presence via promotional strategies. I take pride in owning entire account management and partnership processes in B2B relationships to run successful sponsorships, events, and promotional partnerships.

Professional Experience

Paid Social Media Marketing Specialist -- Freelance

Keen Social

April 2022 - Present

  • Ideate and execute paid social media ad campaigns.

  • Report data from campaigns and deliver insights and recommendations to the client for future ad strategies.

  • Consult with the internal marketing team and the client to continue to improve campaign results through the use of A/B testing and other data-driven methods.

  • Assist in monthly reporting of organic social performance across client channels.

July 2023 - January 2024

Influencer Recruiter & Campaign Coordinator

Brandfluence

  • Acquired, engaged, and onboarded live-streaming creators by leveraging a blend of expertise and qualitative analysis for companies such as Capital One, Lemonade, Upside, Yotta, HundredX, and more.

  • Performed 30+ outreaches weekly via email, Discord, and other social media platforms, working directly with streamers and/or their management teams.

  • Signed on streamers weekly and coordinated their campaigns from initial contact all the way to campaign wrap-up.

  • Acted as the primary liaison for prospective and current talent and talent agencies, growing positive connections in the gaming and social media space.

  • Negotiated campaign terms and delivered agreements with both new and established talent.

  • Worked closely with internal activations team and external management teams to coordinate upcoming campaigns, address talent requirements, and identify opportunities for optimizing outcomes for our clients and partners.

June 2023 - July 2023

Influencer Talent Recruiter

Brandfluence

  • Recruited streamers to host livestream events to raise funding and awareness for a variety of nonprofit organizations.

  • Found and vetted 100+ leads of influencers on streaming platforms, mainly Twitch, based on analytics and content on a weekly basis.

  • Performed 60+ outreaches weekly via Discord, email, and social media platforms.

  • Signed on 5+ streamers weekly to host charity streams.

August 2022 - February 2023

Head of Community Management

Rushdown Revolt/Vortex Games

  • Planned and executed several successful event promotional strategies for in-person activations sizing from 50 people to nearly 30,000 people including EVO 2022, Dreamhack 2022, Scuffed World Tour, Genesis 8 & 9, and more alongside Esports Leads.

  • Owned the entire branded merchandising process including designing, budgeting, ordering, and distributing merch to be sold or used for promotion on social media and in-person activations.

  • Worked directly with companies such as Mogul Moves/Ludwig Ahgren, Astro Gaming, and HitBox to coordinate product partnerships for events of and social media promotion.

March 2022 - August 2022

Social Media Lead

Rushdown Revolt/Vortex Games

  • Managed all social media platforms including Twitter, Instagram, Discord, TikTok, YouTube, Facebook, and MailChimp, including day-to-day engaging content and unique announcement blasts to an audience of over 55,000 people combined.

  • Strategized social media approach to increase engagement on our channels using paid and organic tactics, resulting in a 370% increase in audience across platforms.

  • Oversaw a small team of artists and social media associates to assist in the social media strategic process.

September 2021 - April 2022

Marketing Manager

Keen Social

  • Created and ran paid ad campaigns on multiple social media platforms, including Facebook/Instagram, YouTube, and TikTok, with 85% of campaigns exceeding return expectations of reach and engagement.

  • Analyzed and reported social media data and cases to perform continuous testing resulting in higher performing content and strategy.

  • Drafted creative briefs for a digital media team and worked closely to ensure the content met brand guidelines and expectations of the client.

  • Managed client accounts to organize partnerships and contracts, being the direct contact for multiple clients to ensure alignment and clear communication during every step of the client relationship.

  • Hired and managed a team of three social media interns, training them and strategically matching them with our clients to promote healthy workloads for the interns and comfortable, exceptional teams for the clients.

Social Media Marketing Intern

Keen Social

January 2020 - September 2021

  • Created social media content and wrote engaging copy in the form of content calendars for a variety of clients and companies with audiences ranging from 200 followers to 65,000 followers.

  • Created trends decks to plan for creative campaigns and client outreach.

Skills

Content Strategy   Brand Development    Copywriting    Account Management   
Social Media    Events    Partnerships    Sales    Community Management    Esports    Influencer Recruitment   Microsoft Office   Canva   AirTable   Wix     

Education

August 2017 - May 2021

Bachelor of Science, Business Marketing

California State University, Long Beach

Relevant courses: Social Media Marketing, Principles of Marketing, Business Communications, Marketing Research, Consumer Behavior, Advertising and Promotion, Marketing Management

Interests

Here's a bit about me: I have been a social butterfly for as long as I can remember, and I thrive in environments that rely on interpersonal skills and communication. I have a passion for connecting with people, and that's a huge reason social media is the path I have chosen as it's the most widespread form of connection in the world. I have always had a deep love of video games and entertainment, and am a huge horror movie buff. I can be a homebody sometimes, but that just means I get to spend more time with my two cats!

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